Ocean Recovery Alliance

Wharton Magazine

By Mattew Brodsky

- Published on June 17, 2012 by Wharton Magazine

Called Plasticity Rio 2012, the event will be held on June 21 in Rio de Janeiro, Brazil, alongside the United Nations Rio+20 Earth Summit. The Plasticity website calls for “key plastics decision-makers, influencers and innovators” to attend, from the business, nonprofit and government worlds. Organizers, including Woodring, plan discussions on a variety of topics covering the entire lifecycle of plastics, from new material development, to recycling and re-use, to packaging.

A major component of the forum is the Capturing Gold global ideas competition. Using an idea-generating, crowdsourcing platform, Capturing Gold seeks submissions that address two challenges—how can we capture PET plastic bottles (the “gold”) on a long-term, sustained basis, and then how can we re-use that plastic in innovative ways? If you’re interested, you can visit the Capturing Gold competition site to enter an idea or vote on others’ ideas, or both. (Learn more about the competition at this Capturing Gold video.) The competition is open until June 8. The winners will be announced at Plasticity Rio 2012.

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