Making Plastic More Than Disposable: The Next Great Brand Challenge?
By Marc Stoiber- Published on November 15, 2011 by www.fastcompany.com
Plastic is one of the great inventions of the 20th Century. But is it a half-formed innovation? We need to push the innovation of plastic further, and throw the current brand of plastic in the recycling bin.
“We live in a platform world,” an enthusiastic Jason Foster, of Replenish, told me at the recent Sustainable Brands Conference in Monterey. “Bulk, weight and mass are the new parameters for innovation.”