Turkish Olympic Committee and PDP Sport
By South China Morning Post- Published on July 25, 2018 by Mark Agnew
The Cross-Continental Swim is one of the largest open water swimming events in the world. Up to 2,400 swimmers from 50 countries swim from the European to the Asian side of Istanbul. After 2017, Woodring gave the organisers a checklist he named the Plastic Disclosure Project (PDP), which included headings like “can plastic items be replaced or substituted with something more sustainable”.
“They were very receptive,” he said. “They knew it was good for their brand and wouldn’t cost much.”
This year, they had made a number of changes including information on the side of bins and containers for rubbish shaped like bottles. If you picked up a plastic bottle, they organisers gave out hats.