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  • upenkumar

Plasticity London - Break from Tradition


The future of a sustainable plastics industry rests on bold plans that involve ditching cheap manufacturing and rethinking the design of products, processes and business models. Rather than fueling a throwaway society, industry works together to increase the value of resin materials by prolonging their usefulness in multiple cycles of reuse and re-manufacture.

Calling for reinvention on a massive scale, a sustainable industry must look beyond recycling and radically reassess value systems. So says the Plasticity Forum, an organisation set up to give designers around the world the knowledge they need to feed circular thinking into their work with client brands and the new products they develop.

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