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About Us

Ocean Recovery Alliance is focused on entrepreneurial programs to reduce plastic pollution, both on land and water, by creating strategic solutions for governments, industry and communities which lead to long-term, hands-on business practices that engage. Our mission is achieved through purposefully designed programs to educate, build awareness, and provide solutions which inspire positive societal change at the community, national, and international levels.

Ocean Recovery Alliance is an NGO focused on creating innovative solutions and collaborations to improve the health of the ocean. Its network of organizations, entrepreneurs and innovators, particularly related to plastic sustainability and circularity, but also dedicated to broad ocean governance and new thought leadership, helps create engaged and active dialogue where gaps often occur due to between entities that often do not have a history of working with one another.  The group creates purposefully designed activities to educate, build awareness and provide solutions which inspire positive societal change at the community, national and international levels.  

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Background

Ocean Recovery Alliance is a 501c3 registered non-profit in California, and is a registered charitable organization in Hong Kong.  Ocean Recovery Alliance takes a lead with a variety of existing stakeholders, leveraging each of their qualities and institutional capacities when needed, while combining forces with the business and technology sectors in ways that have not been done before.

Its founder, Douglas Woodring, was awarded the coveted Prince's Prize for Innovative Philanthropy from Prince Albert of Monaco for his work in this space. The group is an umbrella organization which operates and organizes a variety of sub-projects, some of which have their own operating teams, budgets and objectives.  In some cases, these projects may complement one another, and in others, they will be stand-alone. 

Two of the projects within the group were announced at the Clinton Global Initiative (CGI) in 2010, and are focused on innovative prevention programs for plastic waste reduction.  This includes the Plastic Disclosure Project, and the Global Alert platform.  It has since written reports for the United Nations Environment (UNEP), "Valuing Plastic," and "Crafting High-Impact Voluntary Commitments to Reduce and Prevent Marine Litter," as well also the World Bank, and will publish another with UNEP in March 2019 on global plastic pollution commitments. 

About Our Logo: "Design is about conception, projection, aspiration, ambition, well before being about drawing. As a matter of fact, the purpose of design is first and foremost to give shape to the actual raison d’être of an organization. To make it meaningful, visible, sentient, and if possible, emotional. A successful logo has the power to connect someone to something, by relating something to someone. In the light of the above, the visual identity of Ocean Recovery Alliance is just brilliant, in so many ways:

Ocean is the focus: it is in great danger. The five rings in the logo represent the five largest oceans of the planet: Pacific, Atlantic, Indian, Southern and Arctic.

 

Recovery is the goal: it is now or never.

 

Alliance is the way: only a collective effort and lasting engagement can work.

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Indeed, “to help improve our ocean environment” is the purpose of the organization, which makes it happen by bringing together “new ways of thinking, technologies, creativity and collaborations in order to introduce innovative projects and initiatives”. The number five is symbolic in the logo, as it represents the regenerative process and the potential for directing that energy towards a specific and defined goal of new creation, wisdom, balance, regeneration. The loop is closed. There are five oceans on Earth, but in reality, it is one body of water, and one ocean. There are five letters in the word “Ocean”. The logo contains five times the symbol of Oxygen which, as a component of water, is most of the mass of living organisms. Water which is the major constituent of lifeforms. There are also five circles here, which speak of Responsible Business and Sustainable Development #CircularAdvantage #Circularity2030, and also represent the "Olympics of the Ocean." - Pascal Beucler, Semiotician.

Programs and Projects

Water Curriculum

We are pleased to announce and share our new water systems curriculum, from Mountains to the Sea - Jockey Club Water Caretakers of Tomorrow, which was also created into an exhibit at the Hong Kong Maritime Museum. The curriculum is mainly for ages 9-13, and if your school would be interested in using it, please let us know. It is free to use, and we believe, one of the best in the world in terms of interactive student work, indoor and outdoor, with eight stand-alone units that can fit into all types of educational styles or programs. It is available in both English and Chinese.

You can help support the Ocean by clicking here, as our innovative, creative and scalable programs are made possible because of your vision and engagement to help us expand our work. Some of our recent work is listed below, but also, don't forget that if you want to report trash hotspots anywhere in the world's waterways or coastlines, use our Global Alert platform to take up to three photos of big sections of trash, so that stakeholders in that community can use your data to better manage and prevent litter from polluting our waters. Click below to see our new short film, Streams of Plastic.

Global Alert Launch - Times Square, NY

You can bedcome involved with education in rural (or any) communities by supporting our play/puppet show, called "Uncle Roo - the Recycling Rooster". This is already in five languages, and we hope to have it in many more. YOUR DONATION can support new performances around the world by helping with costumes and local travel for the show to be performed in other villages, towns or schools in the community. Once this is performed, we want to have a video of it so we can post that on our Uncle Roo Youtube Channel for others to see and learn from.

On the Plasticity Forum front, we had two great Plasticity Forums this year in the US. One in Dallas, as part of Earth Day Texas, and the other in Anaheim as part of the annual ANTEC event by the Society of Plastics Engineers. A summary video of Plasticity California can be seen below. All presentations and videos of talks from Texas and Anaheim can be viewed here.

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