Ocean Recovery Alliance

Plastic Innovations Need to be Fostered

By Doug Woodring

- Published on August 17, 2018 by GreenBiz

Plastic recovery in its afterlife is an enormous challenge. For the many of us who are encouraging the reduction of plastic pollution, we must not shoot ourselves in the foot as we transition to better solutions, waiting for the "perfect" solution before making incremental changes — as thousands of solutions are needed.

We should learn to think broadly, be open to a wide variety of options to the problem and to also think in different time horizons. Some solutions can be taken now. Other innovations, such as step-changes in the materials we use, take time to develop. These need market and systems entry today, so that the full benefits can be felt in the future........

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