Why the Ocean is Your Business - The Challenges
and Opportunities of Plastic
UNEP estimates that up to 80% of the plastic in the ocean comes from land. Plastic is lightweight, durable, inexpensive, and easy to mold. As a result, almost all companies and industries use or sell plastic material or products in some way. Plastic is the one man-made product that links us all to the ocean in some way. Does your company treat plastic as a secondary raw material? Do your consumers feel “let down” when throwing your product away? Can you introduce cost savings, and even bring customers to your stores with innovative bring-back programs? How can companies and organizations of all sizes take the lead in environmental improvements and be part of a global initiative to minimize the impact of plastic on the environment? What are the opportunities that come from such an effort - for your brand, consumer base, and employees? Come to the B4E Conference in Berlin, May 21-23 to be among the leaders on this issue.
Doug Woodring, Founder and Managing Director of Ocean Recovery Alliance and the Plastic Disclosure Project, will be running a working group at this event.
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