Consumer goods companies with commitments to use more recycled plastic need to do more to support a recycling sector that is in danger of collapsing amid perilous market conditions, expert have warned.
Heavy users of plastic, such of soap firm Unilever, snacking company Mondelez and soft drinks giant PepsiCo, have made public pledges to raise the proportion of post-consumer content in their packaging, but industry watchers say these brands are failing to live up to their sustainability pledges by underinvesting in the circular economy for plastic.
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