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MEDIA RELEASE: Plasticity Forum 2014



DON’T DESIGN FOR “END OF LIFE,” DESIGN FOR “WHAT’S NEXT”

MEDIA ANNOUNCEMENT: The third annual Plasticity Forum took place in New York City today with a discussion on scaling design, innovations and solutions for a world with a reduced waste footprint. Noted author of Cradle to Cradle ,William McDonough, CEO of McDonough Innovations, declared the need to “redesign, renew and regenerate” when we think of the life of our products.

Former President of Costa Rica, Jose Maria Figueres, said “even though Costa Rica is known for being one of the most eco-friendly countries in the world, we also have a big problem with managing waste and recycling. We need the collective work from the experts and participants of Plasticity to bring scaled solutions to both our businesses and countries to drive the opportunities that can be harnessed from treating waste as a resource.”

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