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  • upenkumar

Refined Traveler and Sustainable Seafood



The second-annual KIN HONG Seafood Festival aims to build public knowledge of sustainable seafood, why we should care about what we are eating, and where it comes from. Meaning “healthy” in Cantonese, KIN HONG is funded by ADM Capital Foundation and organised by Ocean Recovery Alliance in collaboration with Foodie, the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). These are the primary organisations responsible for setting standards for sustainable seafood globally.

Consumers can play a role in improving these issues by ensuring they are eating responsibly sourced seafood that has been caught or raised sustainably. KIN HONG continues to inspire change within the F&B industry in Hong Kong with over 100 restaurants, retailers, catering companies, airlines and entertainment venues that have committed to serving at least one menu item with certified sustainable seafood during the month of September.

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