By Ilaitia Ravuwai

With 8M Tonnes of plastic waste entering oceans each year, causing an estimated USD$13Bn worth of ecosystem damage, action is needed now. While many look to regulation, consumer education, or community action for the answers, one forward-thinking group – Plasticity – is finding practical business solutions that get plastics out of the environment and back into circulation. Plasticity is coming to the South Pacific (Suva, 13 March 2019) - and everyone is invited.

By Mark Agnew

The ATIR coastal rowing race is simultaneously being hosted on rowing machines in the ATIR Global Erg Challenge. Competitors from around the world can sit in the gym and row on a pre-recorded video that matches their speed via an app called Kinomap. One such man is Erden Eruc, who will be rowing around the Island from Seattle. The American is no stranger to pulling oars, as he rowed unsupported across the Pacific, Indian and Atlantic Oceans. “I think I have the mental stamina, but I dread the experience,” he said, adding that even when training for Ocean rowing he never spent more than 40 minutes on a rowing machine.

By Avery Dennison

“Avery Dennison has eight ambitious sustainability goals that we have committed to meet by 2025, and we know that to achieve them we need to work collaboratively within our industry and beyond. Partnering with Plasticity enables us to work across our value chain to find systemic solutions to convert plastic waste into valuable second-life resources, which is a key priority for us.” Roland Simon, vice president of global procurement and corporate sustainability at Avery Dennison.

By Recycling Today

In its blog post, the Plasticity organization says label a beverage bottle’s “logistics possible with all the information needed to make a safe and happy customer.” When it comes to recycling labels at the end of a product’s life, the potential to recycle “means thinking carefully about the purpose, its composition and the ability to remove it so that both the label and the plastic it serves can be recovered.” Adds the blog post, “It is early [in] the adventure to make label waste sustainable, but thankfully industry players like Avery Dennison are looking at this issue now.”